— THE VENTURES —

Shivaakriti Creations Pvt Ltd — a group of companies, each carrying a distinct expression of the same vision.

Across creative production, wellness, lifestyle, and education — every venture is shaped by the same conviction: that purpose and beauty are not separate, and that the right work, made with the right intent, becomes the architecture of becoming.

— THE HOLDING COMPANY —

Many ventures. One vision.

Shivaakriti Creations Pvt Ltd is the holding company Aparna Mishra founded in 2015 to give a single, unifying vision its institutional form — a parent under which distinct disciplines each grow into their own brand. Across creative production, wellness, lifestyle, and education, four brands carry one conviction: that the right work, made with the right intent, becomes the architecture of becoming. Every venture is a vehicle for that vision; every profit gives back, through the Shivaakriti Foundation.

FOUNDER & DIRECTOR

Aparna Mishra

REGISTERED OFFICE

Mumbai · India

VENTURES

A group of brands
+ Shivaakriti Foundation

— THE BRANDS —

Distinct disciplines.
One vision.

[ BRAND LOGO ]

AMC

— THE CREATIVE HOUSE —

Aparna Mishra Company

MUMBAI

A high-craft production house — for stage, screen, and the spaces in between.

AMC is the production engine behind Aparna's body of work, and an independent creative house serving institutions, corporates, and brands. It works across high-end audio and visual production — ad films and short films, AV and brand films, music and sound, and social-media content built to travel. From concept to final cut, AMC takes a single idea and carries it all the way to delivery: written, directed, designed, scored, and finished in-house.

Where craft meets intent — every frame, every edit, in service of the story.

— WHAT AMC DOES —

Stage

Live performance, theatrical productions, cultural galas, themed events, embassy programming, foundation galas, brand activations.

Films & Short Films

Pre-production and post-production for feature films, short films, documentaries, and ad films. Concept development to delivery.

Art Direction

Graphics, motion graphics, editing, shooting. Visual identity development and complete creative direction for institutional and brand projects.

Concept Productions

Theme-based bespoke productions — designed around an event, a brand, an occasion, an institution. Where the production itself becomes the story.

The Salons & Speaking

Aparna's experiential keynotes, signature performances, and the bespoke salons are produced and delivered by AMC.

Audio-Visual Profiling

End-to-end audio-visual storytelling for individuals, brands, and institutions — including digital strategy and viewership management.

[ BRAND LOGO ]

Wellbeing Aacharya

— THE WELLNESS PRACTICE —

Wellbeing Aacharya

— A SHIVAAKRITI CREATIONS COMPANY —

A holistic therapeutic practice, where ancient wisdom meets modern science.

Therapies curated through the panchatatwa — five elements of nature — for the indriya, buddhi, manas, deha, and prana that compose us. All sessions one-on-one, designed for the case.

VIEW THE PRACTICE → wellbeingaacharya.com

[ BRAND LOGO ]

I AM

by Aparna Mishra

— THE ART OF DRESSING —

I AM by Aparna Mishra

— A SHIVAAKRITI CREATIONS COMPANY —

An elegant range of Indian women's wear — for the office, the evening, and the rooms in between.

Tailored in cotton, khadi, silk, and hand-weaves — designed for the modern Indian woman who moves between many roles in a single day. Beyond the cloth, a study in the art of dressing: how what we wear shapes our mood, our presence, and the way we meet the day. I AM begins from a simple belief — that getting dressed is an act of self-regard, and that the right garment can change not just how a woman looks, but how she feels and carries herself. Clothing as confidence, comfort, and quiet well-being.

[ BRAND LOGO ]

Kala Saadhna

— THE TRAINING INSTITUTION —

Kala Saadhna

— FOUNDED 1999 · A SHIVAAKRITI CREATIONS COMPANY —

Indian Art & Wellbeing Centre — where the discipline began.

Founded by Aparna Mishra in 1999, Kala Saadhna is the original training centre — affiliated with Pracheen Kala Kendra. The institution where Aparna's teaching practice took form, and where students from every walk of life have been trained for over twenty-five years.

kalasaadhna.com →

[ FOUNDATION LOGO ]

Shivaakriti
Foundation

— THE FOUNDATION —

Shivaakriti Foundation

— THE PHILANTHROPIC ARM —

Where art and culture become the language of personal, environmental, and social change.

An NGO founded by Aparna Mishra. Funded entirely by the profits of her practice — never by external donations. Five flagship programs across education, the differently-abled, women's empowerment, skill development, and emotional repair.

VISIT THE FOUNDATION →

"I do not run businesses. I build vehicles for vision — and let each one carry its own form of the work."

— APARNA

— PARTNERSHIPS & ENGAGEMENTS —

Begin a conversation.

For institutional partnerships, brand collaborations, creative production engagements, and ventures-level enquiries — connect with us directly.

CONNECT TO EXPLORE

Connects via WhatsApp · Or write to [email protected]

— FREQUENTLY ASKED —

About the Ventures

What is Shivaakriti Creations Pvt Ltd?

Shivaakriti Creations Pvt Ltd is the parent holding company founded and directed by Aparna Mishra. It serves as the institutional umbrella for a group of brands across creative production, wellness, lifestyle, and education — alongside the philanthropic arm, Shivaakriti Foundation. Registered in Mumbai, India.

Which brands sit under Shivaakriti Creations?

The current group of brands includes Aparna Mishra Company (AMC, the creative house), Wellbeing Aacharya (the wellness practice), I AM by Aparna Mishra (the women's wear label), and Kala Saadhna (the original training institution, founded 1999). Shivaakriti Foundation operates as the philanthropic arm.

What is Aparna Mishra Company (AMC)?

AMC is the creative production house under Shivaakriti Creations — operating from Mumbai and Dubai. AMC produces stage events, films and short films, art direction (graphics, motion graphics, editing, shooting), concept-based productions, and audio-visual profiling. It is also the production engine behind Aparna Mishra's salons, keynotes, and signature performances.

What is Wellbeing Aacharya?

Wellbeing Aacharya is the holistic therapeutic practice founded by Aparna Mishra — where the philosophical foundations of Indian classical arts meet modern science. Therapies are curated through the panchatatwa, addressing the five life forces. All sessions are one-on-one, designed for the individual case. Available at wellbeingaacharya.com.

What is I AM by Aparna Mishra?

I AM by Aparna Mishra is an elegant women's wear label — designed for the office, casual evenings, and the rooms in between. Tailored in cotton, khadi, silk, and hand-weaves. Beyond the garment, the label is a study in the art of dressing — how what we wear shapes mood, presence, and the work we are about to do.

When was Kala Saadhna founded?

Kala Saadhna — Indian Art & Wellbeing Centre — was founded by Aparna Mishra in 1999, on Vasant Panchami. Affiliated with Pracheen Kala Kendra, the institution offers government-approved degree and certification programmes in Indian classical dance, music, and fine arts. Full details at kalasaadhna.com.

Where are the Shivaakriti Creations offices located?

Shivaakriti Creations Pvt Ltd is registered in Mumbai, India. AMC operates from offices in Mumbai and Dubai, with project engagements globally. Wellbeing Aacharya, I AM, and Kala Saadhna are based in Mumbai with international engagements as needed.

How do I engage Shivaakriti Creations for partnerships or projects?

For institutional partnerships, brand collaborations, creative production engagements with AMC, wellness referrals to WBA, retail or wholesale enquiries for I AM, or any cross-venture conversations — connect via WhatsApp through the website or write to [email protected].