Many ventures. One vision.
A high-craft production house — for stage, screen, and the spaces in between. AMC is the production engine behind Aparna's body of work, and an independent creative house serving institutions, corporates, and brands.
AMC works across live performance and theatrical production, ad films and short films, AV and brand films, music and sound, art direction and motion graphics, concept-based productions, and audio-visual profiling. From concept to final delivery — written, directed, designed, scored, and finished in-house.
Aparna's experiential keynotes, signature performances, and the bespoke salons are produced and delivered by AMC.
A holistic therapeutic practice where ancient wisdom meets contemporary science. Therapies curated through the panchatatwa — five elements of nature — for the indriya, buddhi, manas, deha, and prana that compose us. All sessions one-on-one, designed for the individual case.
The WBA Experience Platform — a digital wellbeing app — is currently in development.
An elegant range of Indian women's wear — for the office, the evening, and the occasions in between. Tailored in cotton, khadi, silk, and hand-weaves — designed for the modern Indian woman who moves between many roles in a single day.
Beyond the cloth, a study in the art of dressing: how what we wear shapes our mood, our presence, and the way we meet the day. Clothing as confidence, comfort, and quiet well-being.
Indian Art & Wellbeing Centre — where the discipline began. Founded by Aparna Mishra on Vasant Panchami in 1999, affiliated with Pracheen Kala Kendra. The institution where Aparna's teaching practice took form, and where 30,000+ students from every walk of life have been trained across twenty-seven years.
Government-approved degree and certification programmes in Indian classical dance, music, and fine arts.
SK Financial Services is the wealth management and financial advisory division of Shivaakriti® Creations, serving individuals, families and institutions through disciplined, personalised financial strategies and solutions.
Its services include mutual fund distribution, portfolio construction, goal-based investment planning and long-term wealth management. Every engagement begins with a detailed understanding of the client's financial position, risk profile, life stage, responsibilities and aspirations—before any investment strategy is recommended.
Rather than beginning with products or short-term market movements, SK Financial Services begins with the individual. Portfolios are structured around purpose, time horizon, liquidity needs and risk capacity, with a focus on diversification, consistency and long-term capital growth.
The philosophy is simple: wealth must do more than accumulate. It must protect choices, support ambitions, preserve continuity and create financial confidence across generations.
At SK Financial Services, financial wellbeing is treated as a vital part of the larger architecture of life—carefully planned, professionally managed and aligned with what matters most to each client.
Where art and culture become the language of personal, environmental, and social change. An NGO founded by Aparna Mishra, funded entirely by the profits of her practice. Five flagship programmes across education, the differently abled, women's empowerment, skill development, and emotional repair.